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5 Tips to Choose the Best Blog Topics for Your Website

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Thinking of what to write for your blog can be tricky (I know, because I’m working on this post right now!). It seems so easy at first – decide on a topic, and write away! But as I continued, I realised that thinking of blog topics is isn’t as easy as it’s made out to be – relevance, value, engagement, and more come into play. Would people want to read it? Would it help them? Would it spur them to take any action, for example to reach out to me? There’s so much to consider, but once you have some general guidelines to go by, it can be a lot easier. Here goes!

1. Know your target audience

Imagine creating a blog for a tech-savvy youth demographic versus a mature audience interested in home decor. Tailor your topics to their interests, preferences, and pain points. And keep this knowledge in mind all the time – we can’t stress enough about it! We know, this seems like a no-brainer but you’d be surprised at how easy it can be to go off track.

2. Identify customer challenges

Consider the problems your customers encounter and provide solutions through your blog. This not only adds value but also positions your brand as a helpful resource. You can do this by welcoming customer feedback, conducting surveys, engaging in social listening, or even googling your business to see what people are saying about you. Talk to some of your staff – your social media managers, sales people, customer support specialists and receptionists often have the scoop, since they face clients so often.

3. Find out what people are searching for

Understand what’s buzzing in your industry and shape your blog around those hot topics. The key is always to read more, and read consistently. Check out industry news, follow websites and thought leaders on social media (and sometimes lurk round in the comments section!). You can also leverage tools such as Google Trends, keyword planners, or industry-specific platforms to identify trending topics.

4. Suss out your competition

Analysing competitors offers valuable insights. Understand their content strategy, identify gaps, and find opportunities to offer something different or better. What makes them stand out?

Some questions to ask:

  • What type of content are they publishing?
  • Is their content driving traffic?
  • What are they strong in?
  • How can they do better?

5. Find related keywords

Doing this can help you expand your ideas as you brainstorm about what to write. For this, you can using tools like Google Keyword Planner to identify keywords related to your business. Plus, integrating these keywords into your blog enhances its visibility in search engines!

Now that know how to start, It’s time to turn those ideas into impactful blogs! Or, if you’d like us to do it for you, we would love to. Reach out to us here and we’ll get back to you, as we always like to say, in a flyin’ moment.