Over the years as a copywriter, whether in agencies or freelancing, I’ve noticed a common need among my clients. It doesn’t matter if they’re small start-ups, government agencies, or big multinational companies – they all need some extra help from time to time.
Here’s the thing: these clients share a common challenge. Often, they lack the time and in-depth expertise to handle their content needs effectively. Perhaps you can relate – your content often takes a back seat because there’s always something else that demands attention. But think about it: your content is how people discover, remember, and turn to you when they need something. It’s a crucial way to be seen, heard, and, ultimately, generate leads and revenue.
Some companies try to tackle content creation on their own, especially when they lack resources for in-house teams. But some also bring in external teams for help with copywriting and other content needs. And the payoff? These companies save time, resources, and costs in the long run. Let’s dive into why this approach makes sense.
1. You’ll free up your time to do even bigger things
Outsource content creation, focus on core business functions.
There’s so much you need to do, and so little time. By entrusting content creation to the professionals you outsource, you can focus on what you do best – innovating and growing your business. In short, it means you’ll be able to save on time and resources to do manage your business.
2. You can always be sure of consistency and quality
Ensure a steady flow of high-quality content tailored to your style.
When you’re building or running a business, maintaining a consistent stream of high-quality content can be challenging. Delegating your content creation to the pros can help ensure a steady flow of well-crafted materials. Corporate guidelines, specific style guides, spelling convention, or even your CEO’s personal preferences? Copywriters are adept in writing in whichever style you need them to, so you know you’re in good hands.
3. Scalability is a thing!
Adjust content production to match your fluctuating business needs.
Your needs can fluctuate – there’ll be lull periods, times where you have to do a lot of marketing, financial report crunch time and more. Outsourcing writing services will give you the flexibility to scale your content production up or down quickly. For example, depending on your business’s needs, you don’t need to have content creation all year round – which means you don’t need an in-house writer. Getting external help means you can delegate more work when you have more events such as campaigns, and less when it’s a lull period in your yearly operations. Plus, agencies typically have a ready army of writers (and partner designers), all poised to take on any volume of work you may need.
4. We’ve got fresh ideas!
Tap diverse perspectives to rejuvenate your content.
Ah, a fresh mind is always welcome. My clients sometimes tell me, “We’ve been doing this for so long that we can’t see it another way. Please help!” Outsourcing allows businesses to tap into the unique perspectives of writers from different backgrounds. Stuck in a rut? Can’t come to a consensus amongst your team? Can’t see another way out? Don’t worry – copywriters can help. This diversity enriches your content, making it more relatable and appealing to a broader audience.
5. You can save on costs
Optimise costs compared to maintaining an in-house team.
Depending on your needs, you outsourcing may result in cost savings, compared to maintaining an in-house content team. Outsourcing can be a cost-effective solution compared to maintaining an in-house writing team – thin of it as paying for on-demand services, only when you need it. The savings in salaries, benefits, and training costs can be substantial!
6. Punctuality for deadlines
Established freelancers and agencies ensure quality and timely delivery.
Take it from me – established freelancers and agencies pride ourselves on adhering to strict deadlines, and we have internal quality control systems in place. We also have a knack for knowing just how much time is needed for each project, as well as potential obstacles that may come your way. So, you can rest east that you’ll receive the content you ordered, right on time, with minimal surprises along the way.
7. You’ll have diverse access to expertise
Tap into a varied pool of skilled writers for a niche-specific touch.
Every niche requires a unique touch, and professional writers bring a wealth of expertise to the table. Outsourcing opens doors to a diverse pool of skilled wordsmiths, each with their own specialisation. This access to a variety of perspectives and skills ensures that your content resonates with your audience and aligns with your brand message.
Is Outsourcing Copywriting Right for You?
If you seek professional content without the burden of in-house teams year-round, outsourcing is your answer. If you’re looking for professional writing services, we can help – we’re here any time you need some wordsmiths on your team! Talk to us here and tell us what you need.