Copywriting

Copywriting refers to writing text for marketing and promotional purposes. To persuade and intrigue readers, your content has to be catchy, sleek and creative all at once, while presenting your product or service in a good light. Such content typically does not particularly offer high informational value to readers as it serves a different purpose – selling your product or service. Copywriting copy entails compelling and unique high-quality content, which is often beneficial for SEO as well!