Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they were able to connect experiences they’ve had and synthesize new things.
Hello from Singapore! We are TheFeather – your all-in-one progressive, results-driven boutique copywriting agency. We can be witty or serious like your morning coffee routine, but one thing remains constant – we are professionals who love creating work where words (and yes, even numbers) call out to people in a simple manner. If you’re on the hunt for that elusive puzzle piece that makes people notice you and your brand stand out, our encounter is no mere coincidence. With our expertise, creativity, artful way with words, stash of tech tools and a dash of psychological flair, you’ll deliver your powerful and persuasive message to reel in the right people.
Our philosophy is in crafting simple messaging that sells, and we achieve this by first making sure that we deeply understand your brand, vision and objectives. You have our word that you’ll have our full commitment whether you’re a corporation, SME or an individual – your goals may differ, but the people you want to reach share much in common. And that’s why thinking like these people is a huge part of what we do. Need copywriting, editing and proofreading? We’ve got you. But there’s more! We’re well-equipped to tackle a wide range of related tasks, from research to formatting, working with Excel sheets, video scripts and social media content. And don’t be afraid to raise our brows with your custom and sophisticated tasks – curiouser and curiouser as it gets – the more joy it brings.
Our 2023 year in numbers
A comprehensive flock of services for everything text-related.
Corporate, personal, witty or even zany? Whatever style you’re looking for, we’ve got all your marketing and promotional needs covered.
From blog posts to press releases, newsletters, website copy and reports, we’ll deliver compelling pieces for your target audience.
Need to refresh and revitalise your existing content? Whether it needs an update or a makeover, we’ll enhance clarity, coherence and readability.
Don’t let typos and ambiguities undermine your credibility. We’ll comb through your text to make sure everything’s error-free – grammar, spelling, consistency and more.
We’ll gather the numbers, facts, and insights needed to optimise our work for you, and have our copy better resonate with your audience.
Have AI-generated text that needs a human touch? Let us rewrite your text to match your unique brand voice, or bypass AI detectors and plagiarism filters.
From unprocessed raw data through data cleaning to polished tables, charts and smart backend formulae – we’ll transform your data into meaningful, visually appealing and well-organised insights.
Humans are the source of many interesting stories, and we love talking to them to uncover unique perspectives, knowledge or experiences. Let us use the power of words to convey these stories.
The way your content looks matters, and we know it can be a hassle to format it! Whether it’s one page or a thousand pages, we’ll go through your text to ensure consistency, readability and visual appeal.
Whether it’s a community get-together, panel discussion or workshop, we’ll go on the ground to sniff out and report on the highlights of your event.
Thinking of reaching out to new and unfamiliar audience in Singapore? Let us be your Jean Passepartout, ensuring your texts fit and bode well with locals.
Looking to give your reels and videos an extra oomph? From storyboarding to intros and voiceovers, we’ll help you find the right words to reel your audience in!
Have a service you need not mentioned here? Let us know what you need, and we’ll tailor a solution just for you.
Here’s why we believe our values can become your strategic advantages.
With over a decade’s experience in content creation across various industries, platforms and media, we’re all set to serve your needs.
We customise our strategies just for you. Plus, when appropriate, we’re happy to offer fresh ideas to enhance your message!
From attention to detail to getting your USPs right and knowing your target audience inside out, we’ll leave no stone unturned in making things work for you.
Rest easy knowing that all your information will be kept within our domains. Need us to sign an NDA? No problem!
We embrace technology such as software and intelligent tools so that we can work better and smarter for you.
What we create for you is yours, entirely. No attribution required. However, if you choose to credit us in your marketing collateral, we’d be delighted!
We’ve come up with a workflow, so that you can get your final copy easily and on time.
We’ve taken the first step – now it’s your turn! Reach out to us with key details such as your contact, type of service needed, deadlines and info you deem important.
We’ll have a chat/short questionnaire to better understand your needs and preferences! Then, we’ll finalise the project scope, quote and details.
We’ll work to develop the copy to meet your goals. This includes writing, editing, revisions (if necessary), proofreading and perfecting for your approval.
Ta da! You get your copy, error free and ready for publishing, delivered on time. One more task off your shoulders. Such a nice feeling, isn’t it?
Thursday – what a good day to start working with us!
While we’re busy crafting words for clients, we also enjoy writing for our readers here. Take a look at our tips, guides, interesting experiences, events (if we’re lucky enough to cover any) and more!
Relevance, value, engagement, and more – there’s so much to consider when crafting a blog post. Would people want to read it? Would it help them? Would it spur them to take action? There’s so much to consider, but it gets easier once you have some general guidelines.
Read articleImagine starting a cross-country road trip without a map or GPS. You could go off track and waste many days only to find out that you’re not on the right path. Well, the world of copywriting is no different, and this is why many copywriters advocate working with a brief.
Read articleDoes your content often take a back seat because there’s always something else that demands attention? Bringing in external teams to help with copywriting can help you save time, resources, and costs in the long run. Plus, you can get help any time you need.
Read articleOur beloved clients share about their experience working with us!
Since 2014, Shu Rin, (editor’s note: lead writer & co-founder of TheFeather), contributed all articles in our flagship magazine HomeStyle – a home interior design magazine in Singapore, including editing and proof reading. She always submitted promptly and got clients’ fast approval without the need to rewrite, which made our publication process smooth and productive. We highly recommended her to any party looking for reliable and helpful writer.
I’ve had some work done by Shu Rin over the last few years and it’s been a pleasure! She always makes sure she understands the project brief, asks the right questions, and delivers on time. All the best for TheFeather!
I entrusted my company’s brand image to this writing agency, and they surpassed my expectations. Their professionalism, attention to detail, and ability to capture the essence of our brand in every word is remarkable. Working with them has been an absolute pleasure.
We’d really appreciate it if you could leave us a review and share your experience with us during your -break. Please use this form to submit an on-site review. Getting feedback help us in so many ways.
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Experiencing difficulties using the form above or just feeling like dropping us an email instead? Don’t hesitate to email us at hello@thefeather.sg!
please note: fields marked with * are required
Experiencing difficulties using the form above or just feeling like dropping us an email instead? Don’t hesitate to email us at hello@thefeather.sg!